Did you know that eCommerce sales topped $200 billion in 2011? The bottom line is that consumers are increasingly turning to the internet to find and purchase the products and services that they need. Therefore, in today’s world internet marketing, also known as online marketing, is absolutely essential. In fact, by 2016, more than half of the dollars spent in the US retail sector will be influenced by online marketing and web presence.
SEO, or search engine optimization is particularly important. Especially considering that the search engine industry is worth approximately $16 billion USD. Consumers, increasingly, are turning to search engines to find the products and services that they need online. However, studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Furthermore, it is also essential that a website appear in organic rankings as opposed to sponsored results: approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead. Furthermore, statistically, 70 percent of the links search users click on are organic.Therefore, the higher a website appears in search engine results pages the more likely a consumer is to visit that website.
However, if your company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider outsourcing SEO to an SEO service company or an SEO service firm. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into an SEO company and consider SEO reseller options. SEO reseller plans or SEO reseller programs through an SEO company is a great option, providing you with access to high quality, expert SEO search engines. If you’re interested in reseller SEO you might want to look into different private label seos, such as White Label SEO, which offer various options for Seo reseller programs. Overall, search engines are a ubiquitous part of the modern world. Make sure you have a solid SEO and search engine marketing plan in place. And of course, don’t forget about the other aspects of online marketing. Social media is also essential as nine out of ten adults who are online use social media extensively.
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