Considering the fact that 70 percent of the links that search users click on are organic and that three quarters of people who conduct an Internet search find what they need on the first SERP and do not bother going past that page, it is important for any business that wants to grow expand its presence in the expansive digital marketplace of today to have a great online marketing plan. This is likely to include a lot of different plans and strategies that work together to bolster the web presence of a business. Whatever the custom plan might be, an effective online marketing plan is vastly important for any business that wants to improve its site traffic and customer base.
One key component of a great online marketing plan is a strategy for search engine optimization that can increase the organic ranking of a web site by improving its overall quality and content visibility. While many companies will want to do this kind of work in house, many will hire a Seo reseller in order to do so. Any online marketing plan can greatly benefit from using a company that specializes in reselling seo. They will help a business be sure that they are getting the highest quality content possible, and also allow them the freedom to spend more time on sales and customer service.
Although many companies overlook Seo when trying to execute their online marketing initiatives, every business should consider having an in depth SEO plan. Since, according to online retailers and service providers, over 39 percent of customers arrive at the products they purchase via search, a great Seo initiative is nearly necessary. If it functions as a part, and not an entire, online marketing campaign, a business can see a great improvement in their web site traffic and an increased customer base.
Online sales are expected to to increase from 7 percent to roughly 9 percent of overall retail sales by 2016, according to Forrester Research. In order to best take advantage of that fact, businesses need to have a great online marketing plan. This will most likely include SEO and a number of other strategies, and no single online marketing campaign campaign will work for every business. However, finding the right combination of strategies and initiatives to build an online marketing plan, can be an integral step to help make any business thrive.